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Blue Dart launches its successful annual campaign 'Rakhi Express' for siblings to send Rakhis during the festive season

Mumbai, August 20, 2018

Blue Dart, India's leading logistics service provider and part of Deutsche Post DHL Group (DPDHL), launches its annual campaign during the auspicious Raksha Bandhan festival, offering the opportunity for siblings to easily send gifts and 'Rakhis' to each other within India and internationally with the promise of secure and timely delivery.

Blue Dart's 'Rakhi Express' is a unique value-added service that caters to the Indian domestic market with delivery to over 35,000 locations across India, while DHL 'Express Easy Rakhi' allows Rakhis to be sent internationally to over 220 countries and territories worldwide. These offers are available at all 625 Blue Dart - DHL retail stores across India. With the offer, customers get a free specially designed 'Rakhi Envelope' and a personalized greeting card. The logistics cost is a special rate of Rs. 250/- to anywhere in India up to 500gms.

 

Customer convenience is a key focus area and to this endeavor, the offer is available at all Blue Dart-DHL retail stores conveniently located nationwide or by calling 1860 233 1234 to register a Rakhi Service.

There are some exciting prizes to be won, as well. This year, 3 lucky customers will get a chance to win the iPhone 6 while 25 lucky customers will get stand to win a Blue Dart branded haversack bag by simply filling up a contest slogan form.

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Commenting on this festive occasion, Ketan Kulkarni, Head - Marketing, Communications and Sustainability, Blue Dart said "Blue Dart's Rakhi Express enables customers to send their Rakhi during one of India's most loved festivals - Raksha Bandhan. This offer allows brothers and sisters to strengthen their bond and stay connected across the world. With families becoming nuclear and people moving away from their home-towns or out of the country for reasons such as education, marriage, shifting of family, business or better opportunities festivals such as Raksha Bandhan become even more a special occasion to celebrate".

He added, "With Rakhi Express, Blue Dart has created an effective platform to offer a speedy and hassle-free experience, when dispatching this special token of love".

Blue Dart remains India's most innovative and awarded express delivery company and an undisputed leader in the express logistics industry in India. During the year ending March 31, 2018, Blue Dart handled over 196 million domestic shipments, 0.92 million international shipments and over 697,000 tonnes of documents and parcels across the nation and 220 countries and territories worldwide.

About Blue Dart:

Blue Dart Express Ltd., South Asia's premier express air and integrated transportation & distribution company, offers secure and reliable delivery of consignments to over 35,000 locations in India. As part of Deutsche Post DHL Group's business unit, DHL eCommerce, Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and territories, and offers an entire spectrum of distribution services including air express, freight forwarding, supply chain solutions, customs clearance etc.

The Blue Dart team drives market leadership through its motivated people, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by its position as the nation's most innovative and awarded express logistics company for exhibiting reliability, superior brand experience and sustainability which include recognition as one of 'India's Best Companies to Work For' by The Great Place to Work® Institute, India, ranked amongst 'Best Multinational Workplaces in Asia' by The Great Place to Work® Institute, Asia, named amongst the 'Top 25 Best Employers in India 2016' by AON Hewitt, voted a 'Superbrand' for the 10th time in a row and 'Reader's Digest Most Trusted Brand' for the 11th time in a row, listed as one of Fortune 500's 'India's Largest Corporations' and Forbes 'India's Super 50 Companies' to name a few.

Blue Dart fulfils its social responsibility of climate protection (GoGreen), disaster management (GoHelp) and education (GoTeach) through programs.

For further information contact :

marketing@bluedart.com

Dated : 20th August 2018

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