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Blue Dart a Superbrand and Trusted Brand once again!

- 'BUSINESS SUPERBRAND' FOR THE 10th CONSECUTIVE YEAR &
- READER'S DIGEST TRUSTED BRAND AWARD FOR THE 11th CONSECUTIVE YEAR

Mumbai, April 13, 2017

Blue Dart Express Limited, South Asia's premier courier and integrated express package Distribution Company has been conferred with two prestigious awards - the 'Business Superbrand' Award by the Superbrands Council for the 10th consecutive year and the Reader's Digest Trusted Brand Award for the 11th consecutive year.

Business Superbrands

The selection criteria followed by Superbrands is internationally renowned and is considered as one of the esteemed awards in the Branding category, involving over 90 countries. Superbrands has earned the proud distinction of being that one award that brands consistently use as a symbol of excellence and credibility. To commemorate the success of the winning brands of 2017, a coffee table book - 'Business Super-brands' was launched that encapsulates success stories of these eminent brands. Furthermore, the winning brands will have the privilege of using the Superbrands award seal, to embellish their winning glory for the next 18 months.

Reader's Digest

For the past 19 years, the Reader's Digest Trusted Brands survey has uncovered India's most trust-worthy brands. Reader's Digest follows a robust selection criterion which essentially includes customer opinion on what brands of products and services are important to them. The survey seeks to identify which brands consumers trust and provides an objective and reliable reference for consumers throughout the country. The award has been designed to recognize and acknowledge the trusted brands in the country across selected product categories.

On the awards, Ketan Kulkarni, Senior Vice President & Head - Marketing, Communications and Sustainability, Blue Dart Express Ltd. said, "It gives me immense pleasure for Blue Dart being recognised as the 'Business Superbrands 2016' for 10th time in a row and the 'Trusted Brand 2016' by Reader's Digest for 11th time in a row. Both the prestigious accolades testify the fact that Blue Dart has been able to sustain its growth momentum in its performance and build a strong equity with its valued customers. Our endeavour to deliver excellent service quality, high customer satisfaction and innovative methods to enhance our service offerings has been consistent through the years. We would like to thank the jury and all our patrons who acknowledged our efforts. We will continue to bring immense value to our customers by incorporating high benchmarks and quality standards in every aspect of business. Thanks to all our stakeholders, customers and Blue Darters.''

About Blue Dart:

Blue Dart Express Ltd., South Asia's premier express air and integrated transportation & Distribution Company, offers secure and reliable delivery of consignments to over 34,959 locations in India. As part of the DP DHL Group's (DHL Express, DHL Global Forwarding & DHL Supply Chain) Post - eCommerce - Parcel (PeP) division, Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and territories and offers an entire spectrum of distribution services including air express, freight forwarding, supply chain solutions and customs clearance.

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability which include recognition as one of 'India's Best Companies to Work For' by The Great Place to Work® Institute, amongst the Top 25 Best Employers in India 2016 by AON Hewitt, voted as a Superbrand for the 10th consecutive year, listed as one of Fortune 500's India's Largest Corporations and Forbes India's Super 50 Companies and voted Reader's Digest Most Trusted Brand for the 11th consecutive year, to name a few.

Blue Dart accepts its social responsibility by supporting climate protection (GoGreen), disaster management (GoHelp) and education (GoTeach).

For further information contact :

marketing@bluedart.com

Dated : April 13, 2017

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