Case Studies

Background:

The customer is a large, multi-location publishing house. The gifts sent to subscribers were subject to frequent theft, with no mechanism to monitor/control the theft.

The Problem:

Their current service provider did not have any system to securely track each shipment, and were therefore unable to provide any status on shipments in transit. Given the large distribution area, it was impossible for them to locate the offenders and curb these thefts.

Blue Dart's Solution:

Blue Dart's Domestic Priority service, provided the customer with a wide distribution network, time-definite deliveries and, more importantly, a track and trace system with real-time feedback on the status of each shipment. The security department was alerted about this issue and was given instructions to conduct random checks and maintain caution for each shipment. In addition to this, Blue Dart also suggested the use of tear-proof packages which, when torn, could not be used again, thus helping the customer immediately detect any theft from the shipment.

Result:

The company's theft issue was resolved and the customer currently uses Blue Dart's services for all their distribution requirements.

Background:

The customer is a well-known public relations company, who was incurring extra costs and unnecessary duplication in disseminating press releases. These press releases were sent out to various publications across the country, as well as to their regional offices, who in turn, sent them to the local publication houses through a local courier service provider.

The Problem:

Their current service provider was unable to update them on the status of the releases, leaving the customer with no choice but to resort to back-up services through fax, the regional offices and the local courier service provider.

Blue Dart's Solution:

The customer approached Blue Dart's Domestic Priority Services, and Blue Dart installed Power Dart at the customer's premises. Power Dart enabled the customer to receive immediate notifications on the delivery of each press release. The releases that were undelivered were returned to the customer, to enable them to correct the incorrect addresses in their directory and thus ensure 100% delivery in the future. Dispatches from the regional offices to the local publications via courier were stopped, and faxes were found to be a waste of time and resources and were discontinued.

Result:

The customer saw a reduction of 50% in the cost per press release and was also ensured of proper deliveries.

Background:

The customer, a major multi-national bank, was involved in a large-scale merger, the first of its kind in India. The complete loan base was to be transferred to the new owner, with the customers' consent.

The Problem:

The customer's database was large. The bank required each customer's authorisation receipt, for legal requirements, and this had to be collected within a very short period of time and with absolute precision.

Blue Dart's Solution:

Blue Dart's Domestic Priority Service ensured that each document was tracked, delivered to the customer and returned to the bank within a short time frame. Blue Dart's expertise in database management helped to execute this exercise with utmost precision and security.

Result:

The merged company continues to use Blue Dart's services today for all their distribution requirements.

Background:

The customer is the sole distributor of a highly popular medical product. Their major need is to ensure countrywide inventory management and distribution, with a challenge of minimum dwell time at entry ports and transit warehouses.

The Problem:

A wide network is required to ensure proper distribution. The products, which include exceptionally large pieces, had to be transported in substantial volumes at a time. This entailed a large scale and intensive operation so that the products could be transported safely, securely and on time. They also required regulatory expertise to reduce the transit time and a warehousing facility to support Just-in-Time delivery.

Blue Dart's Solution:

Blue Dart offered the customer its expertise in logistics. Large vehicles were deployed directly at the port along with a special task force who were designated to perform day-long operations. The goods were transported to the warehouse in an *octroi-free zone, segregated into their various components and processed through inventory control to be ready for dispatch by day-break. The regulatory clearances were carried out in advance to ensure seamless flow of shipments. The shipments were sent out to their destinations via Blue Dart's Domestic Priority Dart Apex (Air Package Express) and Dart Surfaceline (Surface Express) services, to ensure that they met the dispatch requirement for each shipment.

*Octroi: an entry tax on commercial goods levied by the state government corporation.

Result:

The customer is privy to a customised distribution network which caters to their individual needs and also provides them access to real-time information on shipments.

Background:

The customer is an Australian firm, with no representation in India. They require distribution of university-related printed material, and their shipping and billing processes had to be directly transacted with Australia. The publishing and printing of the material is outsourced to India.

The Problem:

The customer requires a system that helps them to transact their business in India and carry out the distribution, billing and information, without having to leave their country.

Blue Dart's Solution:

Blue Dart's Domestic Priority Service, collects the material directly from the publishing house and delivers it to the pre-determined customers. The customer has a direct communication and billing system with Blue Dart, and also receives delivery feedback for each customer.

Result:

Blue Dart's delivery services helped an international firm to carry out their business in India without having to deploy any of their employees in the country. This proves that you don't need to live in India to reach an Indian customer; you only need a delivery expert like Blue Dart.

Background:

Shrimp seeds, a product of inland shrimp farming, are in demand in large quantities during their season. These shrimp seeds are temperature and time sensitive and also have a high mortality rate. The seeds need to be harvested in the late afternoon/evening to avoid any spoilage in the heat.

The Problem:

Since these seeds are harvested at a later time of the day, it becomes difficult to transport them via scheduled flights due to their huge volumes and as they require very delicate handling.

Blue Dart's Solution:

Blue Dart provides early morning charter flights which support this time-critical, late harvesting schedule. Blue Dart's dedicated team is trained to handle this sensitive shipment and ensures delivery within the required time parameter, thus eliminating the high mortality rate.

Result:

Blue Dart offered distribution solutions to even the most complex business issues.

Background:

The customer is a major producer and manufacturer of premium, entertainment audio cassettes and CDs. They frequently face the globally recognised issue of piracy, and unauthorised reproduction and leakage of content prior to the planned launch or release, which eventually results in huge revenue losses.

The Problem:

They require a shipping service that ensures the delivery of these cassettes and CDs as close to the time of release as possible.

Blue Dart's Solution:

Blue Dart's Dart Apex (Air Package Express) service, ensures delivery within the specified time parameters. The shipment is securely transported to the specified destinations, ensuring that no theft takes place in transit.

Result:

The shorter time lag between shipping and release reduces the chances of any unauthorised reproduction of content to a large extent. Blue Dart helps to ensure time-specific delivery of products, and ensuring an increase in revenues to the customer.

Background:

The customer, a pharmaceutical major, required a countrywide distribution of its diagnostic kits to hospitals and laboratories. These kits are highly sensitive to temperature, have a definite shelf life in normal ambient temperature conditions, and must be delivered within a maximum time-frame of 72 hours anywhere in India. These kits are of high value and hence require special, professional handling right up until their destination.

The Problem:

The product, being extremely sensitive to temperature changes, required extremely cautious handling, and a reliable yet speedy distribution system. The high value of the product also required timely regulatory clearances for delivery in various states.

Blue Dart's Solution:

Blue Dart offered its multi-modal Dart Apex (Air Package Express) services that provide day-definite deliveries and a cost-effective reliable solution for shipments that require regulatory clearances. Power Dart was installed at the customer's premises, to update them with real-time tracking of their shipments up to the point of delivery and also enables them to interface electronically with Blue Dart for all their shipping and billing requirements.

Result:

The customer received a reliable distribution solution along with an information management system which gave them control over their highly sensitive and high value shipments.

Background:

The customer, an importer of Hard Disk Drives, uses the services of various warehouses and branches, but needed a single window service provider. Their complete requirement entails import clearance, warehousing, accepting orders online and processing them within a turnaround time of 2 hours, collection, consolidation and export of defective spares, generating invoices and a link with a bank for a payment gateway.

The Problem:

The fragmented processes had to be brought under control and better managed to increase time and cost efficiencies. In order to streamline the entire process, an effective information system was necessary to integrate the project

Blue Dart's Solution:

Blue Dart consolidated imports at a single location where it operates a warehousing facility. Orders were received and processed at the central warehouse within the stipulated time. Defective spares were also collected at the same warehouse, facilitating easier regulatory formalities and documentation for returning them to the original station. Power Dart was installed at the customer's premises, to enable them to receive hourly updates on their shipments, generate invoices and keep track of payments.

Result:

The customer has succeeded in outsourcing their entire distribution requirements, but still remains in control of them.

Background:

The customer was a B2C portal that focuses on music. They wished to establish themselves as the preferred resource for any genre of music, within a very short period of time. Their strategy involved high volume, competitive pricing, quick deliveries to numerous, widely dispersed locations in various parts of the country, and a facility for the customer to return shipments.

The Problem:

A dedicated team had to be allotted to ensure the shipments were delivered to numerous locations, within the specified time, in large volumes and be clear of all regulatory processes. Since the portal operates for 24 hours, it involved multiple pickups and deliveries outside the normal schedule.

Blue Dart's Solution:

Blue Dart allotted a team of operations and customer service agents, who are focused on meeting the requirements of the portal and are a single point of contact for the customer. They ensured that regulatory processes were completed well in advance to allow quick movement of the shipment within various states in the country. A dedicated customer service team provided all the information that the customer may require.

Result:

The customer now offers other products such as books and imitation jewellery and continues to use Blue Dart's services for all its online transactions.

Background:

The customer is a large corporation that deals in high-value precious stones and jewellery. They required a reliable and secure supply of material from vendors around the country to their factory.

The Problem:

Since the product is of such a high value, the distribution network needed to be extremely secure, reliable and confidential. The customer had to know the status of shipments at every point in transit due to the high-risk of the shipments.

Blue Dart's Solution:

Blue Dart allocated a dedicated team to support the logistics of this high-value supply chain. This team was involved in every step of the shipment right from the pick-up from the vendor till the delivery to the customer. Each shipment was tracked at every stage and hourly updates were sent to the customer. Blue Dart's extensive frame ensured that each vendor was serviced with a consistent standardised quality of service. Proof for every shipment was sent to each vendor. This operation was carried out by a close team of extremely trustworthy people, thus ensuring confidentiality to this critical operation. Each shipment travelled in a safe, secure and reliable environment.

Result:

Since the shipments are transported securely and on time, the customer is free to focus on the other critical aspects of business. Blue Dart offers "solutions that bring peace of mind" to every customer.

Background:

The customer deals in office automation and is present in multiple locations. They were facing a continuous build-up of inventory and a downward spiral of fund flow.

The Problem:

The company would deploy heavy commercial vehicles to distribute the products and spare parts to their business units in various parts of the country. The total cycle time for delivery and return of the vehicles to base would vary between 2/3 weeks, during which time sizeable volumes of inventory lie idle in the factory and warehouse. Damage and delay, and the resultant costs, are a consequence of the handling and surface transportation used. Moreover, the vehicles would return empty, implying costs for unutilised capacity. The customers would pay only after the machines were installed. The service engineers had no means of ascertaining delivery, thus resulting in further delays in payments, which negatively impacted the cash flow. Orders were majorly skewed towards end-of-quarter deliveries, which mean large storage areas were required to meet those demands. Their current distribution process was bleeding the organisation.

Blue Dart's Solution:

Blue Dart convinced the organisation to focus on their core competency. Blue Dart used a combination of its Dart Apex (Air Package Express) and Dart Surfaceline (Surface Express) to meet the individual urgency of each shipment and provide a cost-effective solution to the customer. Time-sensitive, high-value products were sent through Dart Apex, and machines through the more economical Dart Surfaceline. This combination of services caused a faster turnaround of the order cycle, substantially lowered inventories and reduced the idle time of machines at the factory. Blue Dart's Track and Trace system provided service engineers with an updated status and delivery information of every shipment thus helping them to recover their money in a timely manner.

Result:

The customer would initially deliver 48 machines per day, but after involving Blue Dart's logistics expertise, they were able to deliver 80 machines per day, with reduced manpower, decreased distribution costs and a shortened credit period to their customers. Their management can now focus on future developments without having to worry about adding any additional warehouse space.

Background:

A Fortune 500 company and a giant, public sector bank with the most extensive network in the country, decide to join forces to attack the emerging plastic money market in India. The market is currently dominated by early movers who have now established a name for themselves. The new entrant brought with it a winning combination of forces - brand equity and marketing strengths of a Fortune 500 company, and the domestic network and customer goodwill of an Indian partner. They still, however, needed a distribution service provider to deliver their power to the market.

The Problem:

This new force required a logistics partner with synergies that matched their Six Sigma standards. Credit cards can be misused to a great extent if they land in the wrong hands. Hence the delivery had to be customer-specific, and a secure alternative had to be sought in case the customer was not available at the time of delivery.

Blue Dart's Solution:

Blue Dart was the ideal logistics partner for this new entrant, since it was present across the country and brought with it, technology and customer service-driven processes. Each shipment was given a unique card number/docket number, making it easier to track at every transit. The customer could avail of status updates and delivery details from their desktop within 2 hours of delivery. In case a consignee is unavailable at the time of delivery, a "sorry card" was left at the location, and another attempt was made for delivery at his/her convenience. The consignor could also provide alternate instructions at any point during the transit, prior to delivery. The access to real-time information reduced the risk of this business and also ensured fast and efficient delivery.

Result:

Blue Dart handled this mega project within the Six Sigma standards and provided the customer with the best delivery capability.

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