Blue Dart focuses on ‘Bharat’; increases its reach in Tier 2 & Tier 3 cities

Blue Dart Express Limited, South Asia's premier express air-integrated transportation and distribution express logistics company, launched its new campaign capturing the wide reach of its services, including in Tier II & III cities of the country. Through its efforts on customer centricity, Blue Dart is available across 55,400+ locations in the country, including its underserved markets.

Digitization, affordable data, and smartphones are bridging the long-standing gap between India, which resides in cities, and Bharat, which is home to the country's Tier II and III cities. The impact of this can be seen  in  the spike in the number of e-commerce platforms,  which  serve nearly all the PIN codes in the country, bridging geographic, linguistic, and social divides along the way, benefitting both buyers and sellers. The market share of tier 3 cities, in e commerce industry, grew from 34.2% in 2021 to 41.5% in 2022, while that of tier 2 cities rose from 19.4% to 21.4%, during the same period.  Also, Government’s programs like Make in India, Vocal for Local, have fueled this growth, leading to an increase in the logistics requirements of smaller towns in the country.

Equipped to service these needs, Blue Dart is available in towns and villages like Saifai in Uttar Pradesh, Dhar Kalan in Punjab, Ani in Himachal Pradesh to Balua in Bihar, Zunheboto Sadar in Nagaland, Haflong in Assam to Khammam in Telangana, Sringeri in Karnataka, Manamelkudi in Tamil Nadu to Vadali in Gujarat, Quepem in Goa, Sonhat in Chhattisgarh and Ashti in Maharashtra, among many other locations that are part of the nation’s geography. Blue Dart, as a provider of choice for its customers, has dedicated and specialized infrastructure required for handling shipments, from sending a document to a charter load of aircraft. The company has a fleet of 6 Boeing 757 freighters, 2 Boeing 737 aircrafts (to be inducted soon), 12,000+ on-ground vehicles along with 2,347 facilities across the country. Additionally, as part of Deutsche Post DHL Group’s DHL eCommerce Solutions division, Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and territories.

Commenting on the reach, Ketan Kulkarni, Chief Commercial Officer, said, "Blue Dart is serving the length and breadth of the country, particularly the underserved markets in Bharat, with an emphasis on customer delight. Hence this campaign rings true to our commitment of being ‘The Logistics Company of Bharat’.  Our continued focus remains on being the Provider of Choice for all our customers, across markets.”

Through its services, Blue Dart is enabling effective and efficient operations for SMEs and MSMEs across all the pin codes, by working with them to expand their services to reach even the remote pockets of the country. When it comes to operational efficiency, Blue Dart acts as a catalyst in facilitating business for sectors such as Ecommerce, Pharmaceuticals & Medical devices, BFSI, Consumer Electronics and Automotive among others.

Blue Dart, a market leader in technology and digitization, uses application programming interface (API) integration-based solutions to improve the exchange of manifests at the most detailed levels, ensuring an automated and seamless supply chain. Teams operating using this real-time solution can command nationwide activity, which involves the first mile, network connection, and last mile delivery, including returns and reverse logistics.


About Blue Dart:

Blue Dart Express Ltd., South Asia's premier express air and integrated transportation & distribution company, offers secure and reliable delivery of consignments to over 55,000+ locations in India. Blue Dart is a provider of choice for its stakeholders due to its customer centric approach and aims to further strengthen this partnership. As part of Deutsche Post DHL Group’s DHL eCommerce Solutions division, Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and territories, and offers an entire spectrum of distribution services including air express, freight forwarding, supply chain solutions, customs clearance etc.

The Blue Dart team drives market leadership through its motivated people, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by its position as the nation’s most innovative and awarded express logistics company for exhibiting reliability, superior brand experience and sustainability which include recognition as one of ‘India's Best Companies to Work For’ by The Great Place to Work® Institute, India, ranked amongst ‘Best Multinational Workplaces in Asia’ by The Great Place to Work® Institute, Asia, voted a ‘Superbrand’ and ‘Reader’s Digest Most Trusted Brand’, listed as one of Fortune 500’s ‘India's Largest Corporations’ and Forbes ‘India's Super 50 Companies’ to name a few. Blue Dart’s Diversity and Inclusion initiatives have also led to it being recognized as one of India’s ‘Best Workplaces for Women’ in 2021 and ‘Best Organizations for Women’ in 2022 by the Economic Times.

Blue Dart fulfils its social responsibility of climate protection (GoGreen), disaster management (GoHelp) and education (GoTeach) through its GoPrograms.


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Dated : 1st March, 2023

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