This season, celebrate the spirit of Rakshabandhan with Blue Dart Rakhi Express

- 25 lucky customers get a chance to win an exclusive Titan watch

Mumbai, August 09, 2016:

Blue Dart, South Asia's premier express air and integrated transportation, distribution and logistics company, once again bridges distance and delivers love this Rakshabandhan with the launch of 'Rakhi Express'. Blue Dart Rakhi Express is a unique, customized service that caters to both the international and domestic market and is available at all Blue Dart - DHL retail stores across Blue Dart Country.

Through its wide network of 34,810 locations in India, Blue Dart's Rakhi Express will ensure that geographical distances are bridged, through secure and timely delivery of 'Rakhis' anywhere in the country.

Sisters can walk in to any Blue Dart-DHL retail store to send 'Rakhis' to their brothers in a specially designed 'Rakhi Envelope' with a personalized greeting card for Rs 200 only. 25 lucky customers stand a chance to win an exclusive Titan watch; all they have to do is fill a slogan form that makes them eligible to participate.

Commenting on the launch of Blue Dart Rakhi Express, Ketan Kulkarni, Senior Vice President & Head - Marketing, Corporate Communications & Sustainability, Blue Dart Express Ltd. said, "Rakshabandhan' is a festival of affection and protection between brother and sister. With Rakhi Express we are trying to bridge the distances. This service will help sisters celebrate the special bond with their brothers who reside across the world, away from them. Blue Dart has always been a customer centric company and we are constantly exploring new ways to provide value added services to meet our customers' needs. Through this service we will once again give siblings an opportunity to manifest their love for each other and be connected in the spirit of Rakshabandhan. To add to the festivities and excitement, 25 lucky customers stand a chance to win an exclusive Titan watch by a slogan based contest".

About Blue Dart:

Blue Dart Express Ltd., South Asia's premier express air and integrated transportation & distribution company, offers secure and reliable delivery of consignments to over 34,810 locations in India. As part of the DP DHL Group's (DHL Express, DHL Global Forwarding & DHL Supply Chain) Post - eCommerce - Parcel (PeP) division, Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and territories and offers an entire spectrum of distribution services including air express, freight forwarding, supply chain solutions and customs clearance.

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability which include recognition as one of 'India's Best Companies to Work For' by The Great Place to Work´ż« Institute, amongst the Top 25 Best Employers in India 2016 by AON Hewitt, voted as a Superbrand, listed as one of Fortune 500's India's Largest Corporations and Forbes India's Super 50 Companies and voted Reader's Digest Most Trusted Brand to name a few.

Blue Dart accepts its social responsibility by supporting climate protection (GoGreen), disaster management (GoHelp) and education (GoTeach).

For further information contact :

Dated : August, 2016

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