YES BANK and BLUE DART partner to revolutionize Door step Payments

Mumbai, August 22, 2013:

YES BANK, India's fourth largest private sector bank has further simplified the e-Commerce, Cash on Delivery platform through its Mobile Point of Sales (MPOS) mechanism. The YES BANK - MPOS has proven extremely beneficial for Blue Dart, South Asia's premier express air and integrated transportation & distribution company, and a differentiated solution provider for all merchandise delivery offerings from e-tailing companies in the country.

The Home Delivery Model of e-tailing with "Cash on Delivery" as the USP has seen tremendous growth in last few years; however, it carries the inherent risk of fraud, counterfeit, mutilation and theft which increase the operational cost of the company. YES BANK - MPOS is a first of its kind payment mechanism that uses mobile device based GPRS connectivity to facilitate debit/credit card payments. This unique device when connected to any mobile device can be used as a POS terminal to facilitate card payments. BLUE DART being the pioneer of the "Cash on Delivery" model with coverage to over 32,757 locations and the preferred solution provider for the country's leading e-tailers was the obvious choice in that segment to test this solution in a live environment.

Mr. Asit Oberoi, COO, YES BANK Ltd said, "YES BANK is pleased to have partnered with Blue Dart to offer a simple yet innovative mechanism towards payments collections in the country. Blue Dart & YES BANK have successfully piloted this solution in major cities across India. This solution is the first of its kind in India and considering Blue Dart's market share, will change the dynamics of the e-commerce business in India. At YES BANK, we strive to build strong customer-oriented systems with superior technological backing."

Mr. Yogesh Dhingra, COO & Finance Director, Blue Dart Express Ltd. said, "As a technological knowledge leader for the industry in the country, we have always had a first mover advantage and have pioneered several Best Demonstrated Practices replicated by the industry. This solution from YES BANK was an ideal fit in our delivery system and another opportunity to add to customer delight / convenience / reliability which are the core essence of all our initiatives."

YES BANK's MPOS offers multiple benefits to merchants that require home delivery services for payments collection including Retailers, Insurance Agents, Restaurant Delivery Chains and e-commerce platforms among others.

About YES BANK

YES BANK, India's fourth largest private sector Bank, is the outcome of the professional & entrepreneurial commitment of its Founder, Rana Kapoor and his top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the Future Businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. YES BANK has a knowledge driven approach to banking, and a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals' Bank of India with the vision of "Building the Best Quality Bank of the World in India" by 2015.

About BLUE DART EXPRESS LTD.:

Blue Dart Express Ltd., South Asia's premier express air and integrated transportation & distribution company, offers secure and reliable delivery of consignments to over 32,751 locations in India. As part of the DP DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and territories and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Some of these include SUPERBRAND and 'Reader's Digest Most Trusted Brand Platinum Award', Innovation in HR - SAP Awards 2013, Best Overall Corporate Governance and Compliance & Ethics Program and Best Return to Investors Award - BSE 7th Social and Corporate Governance Awards 2013, 'Outstanding Contribution to the Cause of Education' - Global HR Excellence Awards 2011-2012, BSE Best CSR Practice Award and 22nd CFBP Jamnalal Bajaj Fair Business Practices Award - 2010 in the category of Service Enterprises (Medium) to name a few.

Blue Dart accepts its social responsibility by supporting climate protection (GoGreen), disaster management (GoHelp) and education (GoTeach).

For further information contact :

marketing@bluedart.com
Dated : August, 2013