Blue Dart selected as ICMR's Star Brand 2010-11

Mumbai : November, 15 2010:

Blue Dart, South Asia's Premier Number One Express Air and Integrated transportation, distribution and Logistics Company has been voted as a Star Brand for 2010-11, by the Indian Council for Market Research (ICMR). Star Brands is an extensive pan-India research oriented summation of India's most impactful brands that was conducted to list the top national and international brands across 22 centers in India. Star Brands gives recognition to the most impact creating brands across industries and sub- industries chosen by the Indian consumers. It is a compilation of brands that have created immense faith and trust amongst consumers thereby fortifying their presence in the Indian market.

The brand study was conducted across three different parameters to establish the brand's credibility. The parameters on which the survey was conducted was product innovation, brand recall and brand perception. This study is the first brand project in the world to feature both consumer and business brands.

Anil Khanna, Managing Director, Blue Dart Express Limited, "We are extremely pleased to be selected as one of the most impactful brands in the country according to the study conducted by the ICMR. This brand recognition is a testimony to the dedication and commitment of our team which has translated in the brand name become synonym to reliability and innovation. With customized products and solutions for various sectors we are looked upon as critical business partners and have always lived up to the expectations of our esteemed customers".

It may be recalled that Blue Dart recently won the award for Best Logistics Service Provider in the Pharma segment at the prestigious Growth Innovation and Leadership (GIL) Global 2010, Frost & Sullivan's flagship Global Congress. Also Blue Dart's top brass bagged two Awards - CEO with HR Orientation and Most Powerful HR Professionals of India at Asia Pacific HRM Congress 2010.

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 25,498 locations in India. As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart received the 'Super brand' status 5 times in a row and the Reader's Digest Most Trusted Brand Gold Award, 5 years in a row. It has been listed as one of the Forbes 'Best under a Billion' companies in Asia. Blue Dart received the Amity HR Excellence Awards 3 times consecutively and was listed 2 times in the Dun & Bradstreet top 500 companies of India. Blue Dart has been conferred the Asia Brand Congress - Brand Leadership Award in 2008, the World Brand Congress - Brand Leadership Award and the Best Service Provider of the Year in 2009. In 2010, amongst a host of awards, Blue Dart was conferred with the Organization with Innovative HR Practices 2009-10 and Best Employer Award on Employee Retention at the Global HR Excellence Awards, WHRDC Meet 2010. Recently, Blue Dart was honoured with the 22nd CFBP Jamnalal Bajaj Fair Business Practices Award - 2010 in the category of Service Enterprises (Medium). Blue Dart has also been recognized as one of India's Best Companies to Work For 2010 in a study by Economic Times and Great Place to Workᆴ Institute, India. Blue Dart also received the Brand Leadership Award at CMO Asia Awards 2010, Award for Best HR Strategy in Line with Business and Award for Innovative Retention Strategy at the Asia's Best Employer Awards 2010, Singapore.

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Blue Dart accepts its social responsibility by supporting climate protection, disaster management and education. Apart from various other initiatives in Sustainability, in an effort to reducing its carbon footprint, Blue Dart registered an improvement on CO2 efficiency by 10% year-on-year.

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Dated :November, 2010

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