DHL & Blue Dart Take Gold in Reader's Digest Trusted Brand 2010 Awards

Voted by consumers as two of India's most trusted brands in the Airfreight/Courier Service category

Mumbai : June, 30, 2010:

DHL, the world's leading express and logistics company and Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and logistics Company, have once again been voted as two of India's most trusted brands in the 'Airfreight/Courier Service' category at the Annual Trusted Brands Awards 2010 organized by Reader's Digest. The Brands were recognized in the midst of a gala ceremony held at Hotel ITC Grand Central, Mumbai on 29th June, 2010.

DHL and Blue Dart have received the Gold Award in India in recognition of their market-leading positions and strong brand appeal. Continuing their winning streak, this year's win marks the 4th Gold for DHL and 5th Gold for Blue Dart consecutively, in India. DHL has also clinched the overall Gold Award for Asia for the second year running, along with six other Asian countries.

As part of the DHL Group, Blue Dart's strong standing in the annual survey shows that its brand name registers top-of-mind awareness among consumers. These prestigious accolades are a testament to the strength of the DHL Group in India and amongst customers who see the Group as trustworthy, reliable, innovative and delivering high quality while understanding their needs and requirements.

"With over 50,000 customers in India, the Reader's Digest Trusted Brand Awards is an affirmation of the trust that consumers place in DHL. We take it upon ourselves to continually live up to the expectations by delivering the best quality service and constantly innovating to stay ahead of the curve," said R.S Subramanian, Country Manager, DHL Express India.

"Such recognitions year after year keep validating our tireless efforts to provide comprehensive, customized and vertical specific solutions to our customers, with a clear focus on service quality and timelines. We are committed to perform beyond our customers' expectations with our innovative products, advanced technology, superior infrastructure and passionate people-force fully aligned to achieve this objective." said Anil Khanna, Managing Director, Blue Dart Express Ltd.

The Reader's Digest has been conducting the annual Asia's Trusted Brand survey since 1999 to uncover consumers' perceptions of their most trusted brands in Asia. Working with Synovate, the survey aims to identify endearing brands that have uncompromised support from affluent Asian customers. Carried out in eight key markets in Asia - China, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand and the Philippines - through questionnaires and telephone interviews, close to 8,000 consumers were polled for this year's survey, arriving at the various awards distributed across all 43 categories per country. Run by the world's largest-selling magazine, the Asia's Trusted Brand survey is a market leading, representative survey that presents unbiased and credible results which serve as an influential source of information on the most trusted brands in Asia.

About DHL

DHL - The Logistics company for the world DHL is the global market leader in the logistics industry and "The Logistics company for the world". DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. A global network composed of more than 220 countries and territories and about 300,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of more than 46 billion euros in 2009.

For the latest news and happenings about DHL in Asia Pacific, visit

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 25,416 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart received the 'Superbrand' status 5 times in a row and the Reader's Digest Most Trusted Brand Gold Award, 5 years in a row. It has been listed as one of the Forbes 'Best under a Billion' companies in Asia. Blue Dart received the Amity HR Excellence Awards 3 times consecutively and was listed 2 times in the Dun & Bradstreet top 500 companies of India. Blue Dart has been conferred the Asia Brand Congress - Brand Leadership Award in 2008, the World Brand Congress - Brand Leadership Award and the Best Service Provider of the Year in 2009. In 2010, amongst a host of awards, Blue Dart was conferred with the Organization with Innovative HR Practices 2009-10 and Best Employer Award on Employee Retention at the Global HR Excellence Awards, WHRDC Meet 2010. Recently, Blue Dart was honoured with the 22nd CFBP Jamnalal Bajaj Fair Business Practices Award - 2010 in the category of Service Enterprises (Medium).

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Blue Dart accepts its social responsibility by supporting climate protection, disaster management and education. Apart from various other initiatives in Sustainability, in an effort to reducing its carbon footprint, Blue Dart registered an improvement on CO2 efficiency by 10% year-on-year.

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Dated :June, 2010

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