Blue Dart Wins Four Accolades in a Row

• Wins 'IMM Eminent Organization Award for Excellence 2010' at the 37th World Marketing Congress.
• Wins 'Organization with Innovative HR Practices' at the World HRD Congress Meet.
• Wins 'Organization with Innovative Retention Strategy 2009-10' at the World HRD Congress Meet.'
• Managing Director Anil Khanna wins CEO with HR Orientation Award at the World HRD Congress Meet.

Mumbai : February, 22, 2010:

Blue Dart Express Limited, South Asia's number one express air and integrated transportation, distribution and logistics company and part of the DHL Group, has been recognized with four prestigious Awards in a row.

Blue Dart won the IMM Eminent Organization Award for Excellence for the Year 2010 at the 37th World Marketing Congress. Anil Khanna, Managing Director, Blue Dart Express Ltd. received the prestigious Award on behalf of Blue Dart at a glittering ceremony held at the India Habitat Centre Auditorium, New Delhi on 11th February 2010.

The Award acknowledges Blue Dart as a distinguished organization with business excellence, reinforcing Blue Dart's leadership position in the market place. Blue Dart has been recognized time and again for setting standards and creating benchmarks in the Indian express industry, for carving its own niche and for the pioneering efforts that it has taken to transform, almost single-handedly, the way India distributes packages today.

Blue Dart also won accolades for Best HR Practices. At the World HRD Congress Meet, Blue Dart won the 'Organization with Innovative HR Practices' by Global HR Excellence Awards and 'Organization with Innovative Retention Strategy for the year 2009-10' by Employer Brand Institute. Both Awards were received by Barttanu Das, VP-HR on behalf of Blue Dart at the World HRD Congress Meet.

Anil Khanna, Managing Director, Blue Dart Express Ltd. also won the Award for 'CEO with HR Orientation Award' by Global HR Excellence Awards at the World HRD Congress Meet. The esteemed Award went to other industry leaders like CEO, LG Electronics, Chairman, IDBI Bank and CMD, Coal India Ltd. This was followed by a CEO Round of Panel Discussion for their views on HR philosophy and business success.

Blue Dart was honored with the HR Awards as per a detailed selection process - Submission of Detailed Application, Short listing by the Academic Council, Presentation to the Council consisting of eminent jury, Perception of the Company as per IMA Survey and Final selection by a High Powered Committee. More than 180 companies participated in various categories, around 35 were selected and called for presentation before the Jury and finally 10 companies were recognized with Awards. The presentation from Blue Dart was done by its HR Team.

The awards re-affirm Blue Dart's excellent focus on the People-First Philosophy and long-term customer-centric solutions. Some of the innovative HR Practices that were showcased by Blue Dart included Employee Communications, Employee Satisfaction Survey Process, Implementation of HR Module (PRIDE), Employee Attrition Project through First Choice Quality Initiatives, Succession Planning for Senior Management and Employee Care and Commitment. The jury appreciated the systematic and analytical approach by the organization and its HR practices.

Commenting on the Awards, Anil Khanna, Managing Director, Blue Dart Express Ltd. said, "It is truly an honor to receive so many Awards and we are humbled by such recognitions. It only validates our Business Model and People First Policies. In the wake of 2010, with a more vibrant economy and recuperating domestic industries, there are enormous opportunities to be leveraged and we are absolutely certain that we will bring great value to our customers while meeting and exceeding their expectations."

Barttanu Das, VP - Human Resources, Blue Dart Express Ltd. added, "We at Blue believe that our people strength, their commitment and passion make the biggest differential in the market place along with innovative products, cutting-edge technology and state-of-the-art infrastructure. We take great pride in this and to sustain the advantage, we take good care of our employees. Over the years, this has won the trust and confidence of our employees."

Blue Dart was also conferred the Brand Loyalty Award the 'Superbrand' status for the fifth time in a row recently, that added to the list of various other prestigious awards and accolades for the company. These recognitions talk about Blue Dart's market leadership position, brand value and the trust and loyalty of its customers, employees and business partners alike.

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 21,479 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart received the 'Superbrand' status 5 times in a row and the Reader's Digest Most Trusted Brand Gold Award, 4 years in a row. It has been listed as one of the Forbes 'Best under a Billion' companies in Asia. Blue Dart received the Amity HR Excellence Awards 3 times consecutively and was listed 2 times in the Dun & Bradstreet top 500 companies of India. Blue Dart has been conferred the Asia Brand Congress - Brand Leadership Award in 2008 and the World Brand Congress - Brand Leadership Award in 2009 and acknowledged as the Best Service Provider of the Year 2009 at the ELSC Awards.

The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Blue Dart accepts its social responsibility by supporting climate protection, disaster management and education.

For further information contact :

marketing@bluedart.com
Dated :February , 2010