Blue Dart conferred the 'Superbrand' status 5th year in a row

Mumbai : December, 22, 2009:

Blue Dart Express Limited, South Asia's number one express air and integrated transportation, distribution and logistics company and part of the DHL Group, has been conferred the 'Consumer Superbrand' status by the Superbrands Council at a grand ceremony held recently at the Intercontinental - The Lalit in Mumbai. This is the fifth time in a row that Blue Dart is being recognized with the 'Superbrand' status.

The process used by Superbrands which operates in 82 countries worldwide, circumvents any ranking by market shares, turnover, profitability etc, but focuses on the more enduring but harder-to-achieve criteria of image and perception. A Superbrand has established the finest reputation in its field. It offers customers significant emotional and tangible advantages over its competitors, which customers want, recognize and are willing to pay a premium for.

Evaluated through two rigorous processes, the first part of the study was scored by consumers and industry-relevant audiences. Those brands, which survived this scrutiny, were then evaluated by a panel of eminently qualified marketing professionals and business leaders.

On receiving the award, Anil Khanna, Managing Director, Blue Dart Express Ltd, said "This prestigious recognition is a testimony to Blue Dart's strong connection with its valued customers and the efforts put in by every Blue Darter 365 days to ensure that the brand promise is fulfilled and executed at every customer touch point. We'd like to thank the jury and all our patrons for this privilege. As a motivated and aligned Blue Dart team, we stand committed to support our customer needs and deliver value as we face the new opportunities in 2010."

Blue Dart was also conferred the 'Brand Leadership Award' at the World Brand Congress 2009 recently, that added to the list of various other prestigious awards and accolades for the company during the year. These recognitions talk about Blue Dart's market leadership position, enormous brand value and the trust and loyalty of its customers and business partners alike.

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 21,479 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart received the 'Superbrand' status for the 5th consecutive year and the Reader's Digest Most Trusted Brand Gold Award, 4 years in a row. It has been listed as one of the Forbes 'Best under a Billion' companies in Asia. Blue Dart received the Amity HR Excellence Awards 3 times consecutively and was listed 2 times in the Dun & Bradstreet top 500 companies of India. Blue Dart has been conferred the Asia Brand Congress - Brand Leadership Award in 2008 and the World Brand Congress - Brand Leadership Award in 2009 and acknowledged as the Best Service Provider of the Year 2009 at the ELSC Awards. The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Blue Dart accepts its social responsibility by supporting climate protection, disaster management and education.

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Dated :December, 2009

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