Ketan Kulkarni conferred 'Best CMO of the Year Award'

Mumbai : December, 01, 2009:

Ketan Kulkarni, Head - Marketing, Corporate Communication & Sustainability, Blue Dart Express Limited, has been recognised with 'The CMO Council Best CMO of the Year Award' in the Supply Chain & Logistics Category for his outstanding contribution and setting standards in the field of marketing and branding. The award was conferred at the 1st CMO Awards presented by Chief Marketing Officer Council USA, in a ceremony held in Indore on the 20th of November 2009.

The Chief Marketing Officer (CMO) Council, USA is the largest body of marketing professionals in the world. The Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries.

On receiving the award, Ketan Kulkarni, Head-Marketing, Corporate Communications & Sustainability, Blue Dart Express Ltd said, "This is indeed a great honour for me and a strong validation of Blue Dart's commitment to serve India's growth. I strongly believe that logistics would play a key role in driving the Indian economy to great heights in the future. Validations, such as this, continue to motivate us to walk that extra mile and we believe that we are strategically positioned to partake in the success story of Indian Logistics. We will standby our promise of delivering peace of mind for all our customers."

"Our 6700 plus employees are the Blue Dart brand. They are the customer interface both internal and external, and uphold the values of the brand and make each moment of truth count for us. We believe we have an immense responsibility to shoulder and through our brand values, vision and mission; we have always strived to do full justice to the same. Similarly, we have maintained the highest standards in PR and communications - by providing quality information for our stake-holders validated with facts and figures and maintaining transparency at all times", he further added.

Having achieved the enviable position of one of the best and most admired business organisations with its unparalleled performance, Blue Dart has carved out its own niche by pioneering efforts that, almost single-handedly has transformed the way India distributes packages today.

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 21,479 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart received the Business Superbrand status (amongst 1699 brands) and Reader's Digest Most Trusted Brand Gold Award, both for 4 years in a row. It has been listed as one of the Forbes 'Best under a Billion' companies in Asia. Blue Dart received the Amity HR Excellence Awards 3 times consecutively and was listed 2 times in the Dun & Bradstreet top 500 companies of India. Blue Dart has been conferred the Asia Brand Congress - Brand Leadership Award in 2008 and the World Brand Congress - Brand Leadership Award in 2009 and acknowledged as the Best Service Provider of the Year 2009 at the ELSC Awards. The Blue Dart team drives market leadership through its motivated people force, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Dart's market leadership is further validated by numerous awards and recognitions from customers for exhibiting reliability, superior brand experience and sustainability. Blue Dart accepts its social responsibility by supporting climate protection, disaster management and education.

For further information contact :

marketing@bluedart.com
Dated :December, 2009