Assuring Safe & Timely Delivery of Rakhi to Your Brother through Rakhi Express

ᄋ Reliable delivery of 'Rakhi' to over 21,552 locations in India

ᄋ Rakhi' delivery to 220 countries across continents at a special price day

ᄋ Specially designed handcrafted boxes for 'Rakhi' and 'Tikka'

ᄋ Specially designed envelope to beat any weather condition

ᄋ Online Tracking 24x7

Mumbai : July, 27, 2009:

Raksha Bandhan is an auspicious occasion to celebrate the unifying and ever-lasting bond of love, care and respect between brothers and sisters.

This Rakhi season, distances will not matter any more. On this special occasion, Blue Dart-DHL brings - Rakhi Express, to help sisters reach out to their brothers with all their love, affection and wishes without any difficulty, even during the uncertain monsoons.

Rakhi Express is a special offer by Blue Dart and DHL to salute the spirit of this unique Indian festival and comes at a specially discounted price.

Domestic Offer:

With Rakhi Express, sisters can send Rakhis to their brother through the extensive Blue Dart network across the country and can rest assured of timely, safe and intact delivery.

Blue Dart offers two options to send Rakhi:

>Rakhi Box: - Sisters can send Rakhi and Tikka wrapped in specially designed handcrafted boxes. The box also contains a card with a message and note explaining the essence of the Rakhi. Price: Rs.200/-

> Rakhi Envelope: Sisters could also send their Rakhi in a specially designed envelope to beat any weather condition.

Price: Rs.150/- Customers can avail the benefit of specially designed handcrafted boxes and Rakhi envelopes at more than 360 Blue Dart - DHL One Retail stores across India. Customers will need to get their Rakhi and can choose either of the products from the counter.

International Offer:

Through DHL's global network, customers can also send Rakhi beyond the Indian borders, to 220 countries across the world. The 'DHL Express Easy Rakhi' services come with exclusive discounts on cash tariff - 30% off for all zones and 50% off for certain zones including USA. This offer is applicable for packages less than 500 gms and valid from 20th of July 09 to 10th of August 09. This product is available at all Blue Dart - DHL stores in the country.

Commenting on the international services, DHL Express Easy Rakhi, Chandrashekhar Pitre, Area Marketing Manager, DHL Express - South Asia said, "DHL is all about being relevant to our customers. DHL Express Easy Rakhi is one such product that weaves in an emotional connect by making it possible for Indian customers to keep this traditional alive. Through DHL's reliable network, customers can send their rakhis to more than 220 locations across the world."

Speaking on the occasion Ketan Kulkarni, Head - Marketing, Corporate Communications & Sustainability, Blue Dart Express Ltd. said, "Blue Dart and DHL have always focused on customer requirements and have constantly innovated to ensure customer delight. Our customers' trust and loyalty have driven us to design distinctive and customized services like the Rakhi Express. Today more and more women decide to relocate for education or better job opportunities, thus staying far from their families, brothers and sisters. For such career oriented women, distances do not pose a problem any more with ready-made options - Rakhi Box and Envelope, made available in more than 360 retail outlets across the country at a special price, with Blue Dart and DHL's promise of reliability."

About DHL - The Logistics company for the world

DHL is the global market leader in the logistics industry and "The Logistics company for the world". DHL commits its expertise in international express, air and ocean freight, road and rail transportation, contract logistics and international mail services. A global network composed of more than 220 countries and territories and 310,000 employees worldwide offers customers superior service quality and local knowledge to satisfy their supply chain requirements. DHL accepts its social responsibility by supporting climate protection, disaster management and education.

DHL is part of Deutsche Post DHL. The Group generated revenue of more than 54 billion euros in 2008.

For the latest news and happenings about DHL in Asia Pacific, please visit

About DHL India

DHL India offers customers comprehensive logistics solutions through their four business units: DHL Express, DHL Global Forwarding, DHL Supply Chain and Blue Dart. Through the four business units, customers have access to tailor-made end-to-end solutions in express, air and ocean freight, supply chain solutions and customs clearance. With investments in world-class service centres, biggest retail presence, gateways and warehouses, DHL services more than 50,000 customers across India.

For further information, please visit our website at

About Blue Dart:

Blue Dart, South Asia's premier number one express air and integrated transportation, distribution and Logistics Company, offers secure and reliable delivery of consignments to over 21,552 locations in India.

As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Exel Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.

Blue Dart was selected a Business Superbrand for the fourth time consecutively from over 1,699 brands and received the Readers Digest's Most Trusted Brand Gold Award, four years in a row. It has been listed twice in the Dun & Bradstreet top 500 companies in India. Blue Dart has been awarded with the Asia Brand Congress Brand Leadership Award 2008. It has also been listed as one of the Forbes 'Best under Billion' companies.

The Blue Dart team drives market leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation, and value-added services to deliver unmatched standards of service quality to its customers.

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Dated :July, 2009

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