Blue Dart wins brand leadership award
News Clip : The Navhind Times, Goa29th October, 2008.
The 'Asia Brand Congress 2008 Awards for Brand Excellence' on 25th September 2008 awarded Blue Dart the "Brand Leadership Award'. Mr Anil Khanna, Managing Director - Blue Dart Express Ltd., received the award at a glittering event at Taj Lands End, Mumbai.
The Award for Brand Leadership is presented to a Brand that has attained a Leadership position through its overall marketing strategy and has adhered to the highest business standards. Thus, Brand Strategies, Creativity and ability to satisfy customers through Quality of products offered are the parameters.