Blue Dart wins 'Brand Excellence & Leadership' award

- Recognized for strong customer focus at India Brand Summit

Mumbai : November 27, 2003:

Blue Dart Express Limited, South Asia's leading courier and integrated air express package distribution company, was today given the 'Brand Excellence & Leadership' award at the inaugural session of the India Brand Summit in Mumbai. The four-day India Brand Summit has been instituted to deliberate on some of the key challenges faced by companies and the strategies for building performance-driven brands and showcase their strategies for leadership. The Summit also recognizes brand leaders who have established benchmarks for others to follow.

The India Brand Summit jury comprising of eminent corporate leaders and professionals chose the Blue Dart brand based on parameters such as ability to create lasting relationships with customers and delivering value for the company.

The India Brand Summit drew participation from over 800 delegates across industries. The Summit, presently in its 13th year, seeks to debate strategic imperatives for brands, in the present uncertain and chaotic competitive environment.

Speaking on the award, Tulsi Mirchandaney, Senior Vice President - Marketing, Blue Dart, said, "We are extremely proud that Blue Dart has been chosen for the 'Brand Excellence & Leadership' award. The award is a reiteration of our customer focus and our commitment to provide internationally-benchmarked service."

Blue Dart, South Asia's leading courier and integrated air express package Distribution Company with dedicated aviation infrastructure, offers secure and reliable delivery of consignments to over 13,600 locations in the region. Through its sales alliance with world #1, DHL Worldwide Express, Blue Dart offers its customers the DHL advantage of global reach, unmatched cross-border specialisation and greater network flexibility. Blue Dart has been selected a superbrand from over 700 brands across 98 categories. The Blue Dart team drives marketplace leadership through its unique aviation system, cutting edge technology, innovation and value-added services to deliver unmatched standards of service quality to its customers.

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Dated :November 27, 2003

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