Blue Dart Unleashes Distribution Opportunities for the Indian Market

-Number of delivery locations crosses 1000 mark -

Blue Dart Express Limited, India's largest integrated express company has expanded its services network to cover 1005 locations around the country, through its Regional Service Participants (RSP's) arrangement. Blue Dart now holds the distinction of being the only express company in India with a reach of over 1000 locations.

Comparison of Locations Serviced

According to Mr. Clyde Cooper, Managing Director, Blue Dart Express Limited, "Traders, large corporations and multi-national companies, will benefit from this geographical reach, as it translates into new business opportunities for their products and services." Blue Dart's network expansion has opened a new range of distribution channels which will enable companies to reach out to areas which were hitherto inaccessible or remote, thereby allowing them to access untapped market potential in these areas.

Pioneer of the concept of Franchisee Collection Centers (FCC's) as well as the Regional Service Participants (RSP's), this network expansion is in keeping with Blue Dart's strategy to provide a comprehensive domestic network to its customers. With a continuing commitment to expand network to smaller locations, Blue Dart today offers inbound and outbound services from 1005 locations.

This rapid expansion is also helping Blue Dart further consolidate its market share, reiterating its leadership position in the domestic market. Today, Blue Dart's infrastructure includes two Boeing 737's more than 1500 vehicles and a country wide communication network to offer package tracking and tracing. Blue Dart is the only express company with an ISO 9001 certification.

Blue Dart Express Limited is India's leading express company with a 36% domestic market share. Blue Dart offers a comprehensive range of products and service for both international and domestic shippers. Blue Dart's continuos commitment towards understanding the needs and concerns of the customer has enabled it to provide unmatched standards of service quality with 99.7% reliability levels in the express industry. Over the years, Blue Dart has managed to expand this market rapidly which is reflected in its turnover growth. Blue Dart is one of the largest Global Service Participant of FedEx, the world's largest express transportation company.

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Dated : September 25, 1998.