BLUE DART offers customers new cheer this New Year
- Check delivery status of shipments now through an SMS on your mobile phone

Ahmedabad: January 11 2006:

Blue Dart, South Asia's largest integrated air express, courier and logistics company, today announced the launch of an upgraded version of Mobile DartTM, a unique SMS-based service that enables customers to track their shipments via SMS from anywhere in the country.

This value-added service requires no registration. Customers can avail of this service by messaging their air waybill number, and an automated response provides the current status of their package. An SMS will also elicit an automated delivery advice once the shipment is delivered.

Announcing the launch of this service, Malcolm Monteiro, Chief Operating Officer, Blue Dart Express Ltd. said, "Blue Dart has, since inception, used advanced technology to provide the Indian customer a competitive edge with globally-benchmarked technology tools developed in-house. The launch of this new SMS based service, as an industry first is another step in this direction. This service provides greater convenience and control to the customer, keeping in mind his increased mobility and demand for real-time information".

Commenting on the Gujarat market, he said, "Gujarat is an important, emerging market for us at Blue Dart. We are represented in this region through 30 offices, 10 franchisees and 17 Regional service participants. Gujarat is a growing hub for the Pharma industry, Gems & Jewellery and the textile Industry. Each of these industries offers us tremendous growth potential in the region. The importance of the region is also re-emphasized by the fact that in the last six months, we have added new facilities at Bhavnagar and Sarkej, and a warehouse at Ahmedabad. In the last two years, we expanded to new offices at Udaipur, Surat, Indore and Ahmedabad. We are servicing the Pharma, Textile and Banking & Financial Services, amongst others, in Gujarat.

About Blue Dart:

Blue Dart, South Asia's premier courier and integrated air express package Distribution Company, offers secure and reliable delivery of consignments to over 13,880 locations in India and 200 countries worldwide. Blue Dart was selected a Business Superbrand from over 854 brands across 82 product categories in India. The Blue Dart team drives marketplace leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation and value-added services, to deliver unmatched standards of service quality to its customers.

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