Network Advertising bags creative, media duties for Blue Dart

News Clip: ET Brand Equity

20th October, 2020

Blue Dart, the express logistics service provider (part of the Deutsche Post DHL Group), has roped in Network Advertising to manage its creative and media duties. The agency has also launched an ad campaign highlighting facets that give Blue Dart an edge in the logistics sector.

The ad campaign showcases three TVCs, conceptualized and developed by Network Advertising.

Shayondeep Pal, chief creative officer, Network Advertising, said, “The idea was to use freeze frame as a visual metaphor to highlight the stoppage of action at the receiver’s end. As soon as the shipment arrives, the world unfreezes and goes back to normal, thus underlining the idea – ‘We move so your world can move.’ The film was shot under strict Covid protocol in Mumbai. The approach was to keep the feel as organic as possible, without leaning much towards computer graphics. Music plays an important role here as it accentuates the drama of ‘statue,’ popularized on the internet.”

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