Blue Dart gets accumulate tag

News Clip: Deccan Chronicle

08th December, 2017

Shrinking business in the B2B segment, increasing competition and slowing business from the e-commerce segment have been impacting the performance of Blue Dart Express (BDE) since the last few quarters. BDE had hired Mckinsey & Company and spent a total of Rs 35 crore to prepare a strategy for BDE for developing new products, reduce operating cost, and improve utilisation level of assets, geographical expansion and to face competition. Due to demonetisation and implementation of GST, BDE has not implemented the Mckinsey strategy till date, which it would have started implementing under normal circumstance. The management expects to start implementing the strategy from second half of FY18, with full implementation spreading over FY19 to FY21 with the results of the implementation expected post FY21.

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