Blue Dart's Rakhi Express bridges distance, delivers love
04 August, 2014
100 Titan watches and Cox & Kings Holiday vouchers worth Rs.50,000 to be won
South Asia's premier express air and integrated transportation, distribution and logistics Company, once again bridges distance and delivers love this Raksha Bandhan with the launch of 'Rakhi Express'. Blue Dart Rakhi Express is a unique, customized service that will be available at all Blue Dart - DHL retail stores from 21st July 2014 to 30th August 2014.
Through its wide network of 34,154 locations in India, Blue Dart's Rakhi Express will ensure that geographical distances are bridged and love is delivered, through secure and timely delivery of 'Rakhis' anywhere in the country. Sisters can walk in to any Blue Dart-DHL retail store to send 'Rakhis' to their brothers in a specially designed 'Rakhi Envelope' with a personalized greeting card for Rs.200 only and stand a chance to win an exclusive Titan watch on completing a slogan. The brother on receiving the 'Rakhi' can reciprocate by sending a message to his sister on the specially designed Rakhi card provided inside the envelope and stand a chance to win a holiday voucher from Cox & Kings worth Rs.50,000 by entering a slogan contest. This can be booked at the Blue Dart-DHL store for Rs.200 only.
Commenting on the launch of Blue Dart Rakhi Express, Ketan Kulkarni, VP & Head - Marketing, Corporate Communications & Sustainability, Blue Dart Express Ltd. said, "As people move to distant locations in pursuit of education and career opportunities, Blue Dart, with its expertise and infrastructure will once again give siblings an opportunity to manifest their love for each other and be connected in spirit this Raksha Bandhan. To add to the festivities and excitement, shippers can simply complete a slogan and stand a chance to win exclusive watches and holiday vouchers. Blue Dart is proud to facilitate emotional bonds by bridging the distance and delivering love this season.'