Blue Dart-DHL offers 'Rakhi Express'
News Clip: Jammu Kashmir Newspoint, Jammu
30th July, 2009.
To ensure timely delivery of 'Rakhi' in view of the approaching 'Raksha Bandhan' festival, Blue Dart DHL have jointly launched a special 'Rakhi Express', that would help sisters reach out their brothers with all their love, affection and wishes without any difficulty, even during the uncertain monsoons.
Rakhi Express is a special offer by Blue Dart and DHL to salute the spirit of this unique Indian festival and comes at a specially discounted price, said a press release issued here today. The 'Rakhi express' caters to domestic as well as international markets, it added.
Under domestic offer, sisters have two options costing Rs 150 and Rs 200. Elaborating, the release said, "Sisters can send Rakhi and Tikka wrapped in specially designed handcrafted boxes. The box also contains a card with a message and note explaining the essence of the Rakhi or in a specially designed Rakhi envelope to beat any weather condition. Through DHL's global network, customers can also send Rakhi beyond the Indian borders, to 220 countries across the world.
The 'DHL Express Easy Rakhi' services come with exclusive discounts on cash tariff - 30 percent off for all zones and 50 percent off for certain zones including United States of America, he informed. This offer is applicable for packages less than 500 gms and valid from July 20 August 10. Speaking on the occasion Ketan Kulkarni, Head - Marketing, Corporate Communications and sustainability, Blue Dart Express Ltd said, "Blue Dart and DHL have always focused on customer requirements and have constantly innovated to ensure customer delight.
Our customers' trust and loyalty have driven us to design distinctive and customized services like the Rakhi Express."