Assuring safe timely delivery of Rakhi to your brother through Rakhi Express

News Clip: Glimpes of Future, Jammu

30th July, 2009.

Raksha Bandhan is an auspicious occasion to celebrate the unifying and ever-lasting bond of love, care and respect between brothers and sisters.

This Rakhi season, distances will not matter any more. On this special occasion, Blue Dart-DHL brings Rakhi Express, to help sisters reach out to their brothers with all their love, affection and wishes without any difficulty, even during the uncertain monsoons. Rakhi Express is a special offer by Blue Dart and DHL to salute the spirit of this unique Indian festival and comes at a specially discounted price.

With Rakhi Express, sisters can send Rakhis to their brother through the extensive Blue Dart network across the country and can rest assured of timely, safe and intact delivery. Blue Dart offers two options to send Rakhi: Sisters can send Rakhi and Tikka wrapped in specially designed handcrafted boxes. The box also contains a card with a message and note explaining the essence of the Rakhi. Price: Rs.200/-. Sisters could also send their Rakhi in a specially designed envelope to beat any weather condition. Price: Rs.150/-.

Customers can avail the benefit of specially designed handcrafted boxes and Rakhi envelopes at more than 360 Blue Dart - DHL One Retail stores across India. Customers will need to get their Rakhi and can choose either of the products from the counter. International Offer: Through DHL's global network, customers can also send Rakhi beyond the Indian borders, to 220 countries across the world. The 'DHL Express Easy Rakhi' services come with exclusive discounts on cash tariff - 30% off for all zones and 50% off for certain zones including USA. This offer is applicable for packages less than 500 gms and valid from 20th of July 09 to 10th of August 09. This product is available at all Blue Dart - DHL stores in the country. Commenting on the international services, DHL Express Easy Rakhi, Chandrashekhar Pitre, Area Marketing Manager, DHL Express - South Asia said, "DHL is all about being relevant to our customers. DHL Express Easy Rakhi is one such product that weaves in an emotional connect by making it possible for Indian customers to keep this traditional alive.

Through DHL's reliable network, customers can send their rakhis to more than 220 locations across the world."

Speaking on the occasion Ketan Kulkarni, Head - Marketing, Corporate Communications and Sustainability, Blue Dart Express Ltd. said, "Blue Dart and DHL have always focused on customer requirements and have constantly innovated to ensure customer delight.

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