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| Case Study #14 (Domestic Priority , Logistics) |
A Fortune 500 company and a giant, public sector bank with the most extensive network in the country, partner to attack the emerging plastic-money market in India. The market is dominated by earlier entrants who have already established themselves. The new entrant has a winning combination of forces - the brand equity and marketing strengths of the Fortune 500 company, and the extensive domestic network and customer goodwill enjoyed by the Indian partner. They are seeking a service provider to deliver their power to the market.
Analysis
The organisation requires a logistics partner with synergies to match their six sigma standards. Credit Cards run the high risk of misuse if delivered into the wrong hands. Since delivery must be customer-specific, secure alternatives must be sought in the event the customer is not available at the time of delivery.
Business Solution
Blue Dart, with over 21,533 locations countrywide and its technology and customer service-driven processes, presents the ideal logistics associate. The shipments with a unique card number/docket number relationship, are tracked at every transit point and the status updates and delivery details are available at the desktop of the customer within 2 hours of delivery. If the consignor is not available at the time of delivery, a "sorry card" is left at his location, and another attempt is made for delivery at his convenience. The customer also has the facility of providing alternative instructions at any point during transit, prior to delivery. The access to real-time information mitigates the risk associated with the business, while ensuring fast and efficient delivery.
Blue Dart has provided the customer with the delivery capabilities to handle the mega project within the six sigma standards stipulated |
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